“S’appenin!”

Is a social phrase used in the UK to greet friends, meet new people and start conversations.

And starting conversations is exactly what we’re doing at the S’appenin Project!

 

The power of conversation.

We know that supporting our own and our friend’s mental health isn't possible unless we talk about it. Without talking about it we can’t change anything, and change is what’s needed for us all to feel comfortable talking about it.

Our mission is to start meaningful conversations through clothing and to create a community inspired to talk.

The mission is engrained into the brand and each collection will have a message that we feel should be shared and talked about.

Thanks for supporting the project! We’re documenting the journey as we build the brand and we hope that you can join the community.